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Google AdSense – The text link ad with clout

Google AdSense – The text link ad with clout
by: J. E. Johnson

Webmasters place advertisements on their site to (hopefully!) help their web site visitors find additional information and products that are relevant to their site’s theme and therefore what those visitors came to their website looking for. Of course, it also helps if those advertisements also make money for the webmaster!

Unfortunately, serving advertisements online isn't always easy. Many advertisement companies offering the service of placing ads on our sites have managed to turn the advertisement business into one big mess. Thousands of sites are bogged down with non-relevant pop-ups, pop-unders, pop-ins and banners.

What happens to our sites if these advertisements rarely hit their mark? No matter how many banners and pop-ups we show about herbal remedies to our visitors if we run a website about car parts they will not be interested and they will never click on those ads.

Not only that, but this kind of untargeted advertisement can even have a negative effect on our traffic. Who wants to go to a site that requires us to close pop-ups every minute or for every page we view?

In order to have advertisements that are interesting AND relevant to our visitors there is now a program called ‘Google AdSense'.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords ads on our website's content pages and earn money.

Since the ads are actually related to what your users are looking for on your site, you'll have a way to both monetize and enhance your web page content. The program is free, and Google pays you for clicks on the AdWords advertisements on your site.

Google offers their AdSense program to just about all website owners. After signing up for the program with Google you receive code to enter on the pages of your site and Google will dynamically generate ads that are relevant to your own web site’s content.

Whenever a visitor clicks on one of the links in the AdSense ad on your site Google credits you with a percentage of money that was paid by the advertiser for that ad.

AdSense also provides us with the option to be selective in which type of ads we want to display on our websites making it possible to send our visitors towards a certain type of products.

To make it possible for everyone to integrate AdSense into their sites the program offers a wide variety of settings that allow us to alter the ads appearance.

The Google AdSense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching it has become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that ads that are not related to your site’s theme no longer show up.


An AdSense service can be set up within minutes from the comforts of your chair and by providing your website's visitors with a certain amount of directed ads you can generate for yourself anything from a small to a sizeable income through the use of AdSense.

To sign up for Adsense just visit http://www.google.com/adsense

6 steps to Adsense Domination

6 steps to Adsense Domination
by: Keith Baxter
Copyright 2005 Keith Baxter

When you make your living online, you realize the need for multiple streams of income.

One of the easiest and most lucrative ways to generate a secondary income, which also happens to be passive, is via Google’s Adsense program.

I’m sure you’ve read the claims of a few individuals generating five figure monthly incomes from Adsense. For many of you, I’m sure you are wondering why you aren’t making this same income yourself.

Well, wonder no more. If you follow my simple six step system, you will be well on your way to healthy Adsense profits within three months.

Are you ready? It’s now time to pay attention.

Step 1 – Preparation.

The key to making money with Adsense is all about numbers. BIG numbers!

Sure, there are a few people making serious money with less than ten sites, but these are the exception.

Your goal will be twenty-four sites in three months. That’s just TWO sites per week!

In order to accomplish this, I recommend one of the many available page generation tools available today.

Step 2 – Determine Your Markets.

In order to maximize Adsense income with only twenty-four sites, you must know which markets are paying well.

To break this down even further, you need to know which keywords within those markets are paying the most.

Step 3 – Register you domains.

Once you’ve identified and chosen your markets, you must register domains appropriate to those markets. For example, if your market is ‘Cabbage Patch Dolls’, a domain such as http://www.cabbage-patch-doll.com/ would be appropriate.

Step 4 – Create your site.

Using your favorite page generation software and keyword list, it’s time to develop your site. There are several key points to bear in mind when you develop these specifically for Adsense.

1. Format – Always use the large 336x280 large rectangle.
2. Border – Match the same color as your background.
3. Background color - Border – Match the same color as your background.
4. Link = "0000CC"
5. Color_url = "999999"
6. Color_text = "333333"
7. Position – Far left or center and just above the page fold (Top 25% of site)

Step 5 – Verify and track your site

Visit your site and make sure all links work and that the sites appear to your satisfaction. You should also check out the ads Google is displaying. Are they targeted to your primary high paying keyword? If not, recreate your site using your high paying keyword in a higher density throughout your site.

Make sure you track your Adsense format, position, and traffic with a tracking system specifically designed for Adsense. Once you know your stats, you can adjust for maximum clickthroughs and higher revenues.

Step 6 – Get your site listed in the search engines.

This is simple… no tricks involved. Simply rent links to your site. A PR7 or PR8 link will do the job.

While I’ve simplified the process here, you are now armed with enough information and resources to make some serious money with Adsense.

How to Make Every AdSense Ad on the Google Network Pay You!

How to Make Every AdSense Ad on the Google Network Pay You!
by: Diane Nassy
Wouldn’t it be great if every keyword in Google’s entire inventory could be relevant to your site? Imagine that no matter what any person searched for, all of the ads that came up in the SERPs (Search Engine Result Pages) paid you whenever someone clicked on them.

Sound good to you? That’s great. I think it sounds pretty cool as well, so let’s get busy making it happen for your web site.

Here’s a very much overlooked opportunity for AdSense users

That opportunity is called Google Search and this is how it works:

Tucked inside of your AdSense control panel is a section for creating a Google search box. Most AdSense users don’t even pay attention to it, and that’s a shame because hidden inside of that box is a lot of money that’s wanting to be yours.

When you add that search box to your web site you are creating an instant portal into Google’s entire keyword inventory. Any time a visitor runs a Google search from your site, every resulting AdWord ad that appears on the SERPs is tagged back to you. That means that no matter which ads they click on, money goes in your pocket. Got that? What an amazing earning opportunity.

By combining AdSense with the Google search box you open yourself up to an incredible opportunity to monetize your site. In fact, many AdSense users say that they earn more money from searches then they do from AdSense ads on their own page. And it makes sense when you think about it.

A clever idea gets even better

Just as you would expect, Google doesn’t leave you hanging without support or some great ways to make even more money. Take a look at the features and options that you can set up right from within your AdSense control panel.

Customized look and feel

You can grab the standard Google search box and be up and running in seconds. Or you can add your logo and make the box match your site’s color scheme with over 200 available colors.

Control the scope of your user’s search

You can configure the search box to search just your site or the entire Google network. It’s your choice. You can even provide your visitors with radio buttons that let them perform either search. No matter which search they choose, you’re making money every time they click on an ad.

Google will even host your internal site search result pages for you so you don’t have to spend a penny purchaseing extra bandwidth or disk space from your ISP. How’s that for user-friendly?

Online Tracking Tools

Of course, Google also provides you with online tracking and reporting tools so you can see how well your shiny new search box is doing for you. You can see your queries, clicks, click-through rate and total earnings just like with your AdSense for Content ads.

So if you’re not earning money from every ad in Google’s inventory, log into your AdSense control panel and make it happen.

Google Adsense Page Positioning

Google Adsense Page Positioning
by: Kenneth Elliott
Correct positioning of your Google adsense ads can make or break your success with the Google adsense program. Why is this true? Some studies suggest that eye positioning on website gravitate to particular sections of web pages. And if you don’t have the necessary ads in these positions you will not get the clicks.

I talked to countless people that have great traffic, some with 300 to 1000 new visitors a day that say that they only make approx. at max $10 to $20 dollars a month on the adsense program. What a shame. But when I look at their websites the ads are either buried in wording that no one usually pays attention to or the ads are located in positions that just don’t call any attention to their presence.

So were the best locations for you Google adsense ads. Well, I have found the number one best place for the ads are near or in proximity to your main menu. Why near your main menu. Because you know that visitors eyes will and always look for the menu structure of your website. So the common places for placement should be to the top right, the very top under your menu, or the top left. These are the most common locations for you main menu.

But what about the color scheme of the Google adsense ads? Yes, color is very important. You have to make the ads looks as seamless as possible. Here is an example on one of my website http://www.pottery-barn-outlet.com. Here I decided to position the ads at the very top right under my main menu. In direct eye contact. Also, remove the borders; just these two changes will increase your adsense proceeds one hundred percent.

By using these tactics I was able to increase my adsense click through rate significantly depending on traffic level and people's interest.

Take my advice and give it try. I believe you will see a change and hopefully make adsense a more pleasurable experience.

Where’s the best place to put Google Adsense Ads?

Where’s the best place to put Google Adsense Ads?
by: Diane Nassy
Why, on your web pages of course. Ok, just kidding. The real question should be: “Is there really any truth to the rumors that where you place those Google AdSense ads can actually improve response?” According to my best information, the answer to that question is: Yes.

Google’s own AdSense experts say that that there is a direct correlation between the placement of the AdSense ads and the resulting clickthrough.

When ads are placed in “content zones”, rather than in “advertising zones”, response rates on Google AdWords goes up. There are also indications showing that ads appearing on the right side of the page get clicked more than ads appearing on the left side.

Advertising analysts with degrees in human behavior and psychology have spent thousands of man-years (people-years?) studying how people read printed and Internet content and what it takes to get them to respond to ads. While some of these studies are proprietary, or are only available to anyone with $10,000 or more to spend on a copy, other studies have been made public and can be read by anyone who is interested.

Google themselves has released some relevant information which is focused directly on increasing your Google AdSense response. You can read their findings here (https://www.google.com/support/adsense/bin/static.py?page=tips.html).

Of course, all of the studies in the world aren’t worth a hill of beans if the findings don’t work on your web site. That’s why it is important to test, test and test again. Experiment with your Google AdSense placement and track the results over a period of time. Google provides response tracking tools in your AdSense control panel. Learn how to use them. As you begin to see what may be only subtle differences in response, you’ll be able to determine what works best for your particular site. But don’t get complacent. What’s working for you now might not work next month if you change your site design or content.

One of the most important factors in determining placement of your ads is the type of content that your site delivers. If you are primarily an e-commerce site, and you have a lot of pictures and ad copy for your own products competing for attention against AdSense ads, then it is going to be a particularly tough challenge getting any kind of decent Google AdSense clickthrough. It is situations like this that require very thorough testing and a lot of trial and error.

Blogs seem to have a lot of success generating high response rates to Google AdSense listings. Perhaps it’s because blog readers realize that ad revenue is the only way that their favorite blogmaster can keep the lights on, so the readers think of clicking on ads as a way to make a donation.

Regardless of what the experts say, your best bet is to tailor your Google AdSense ad placement to what your own experience shows works best for you. In the end, you’re the only expert who matters.

Adsense – When should you use it?

Adsense – When should you use it?
by: Joanne King


Well I have several sites, some of them I apply the AdSense to; to make a few extra pennies and some of my websites I wouldn’t even dream of placing Adsense to.

For example, I will not use AdSense on a site that I wish to sell one product on, especially my own products. This can take your potential prospects away from what you want them to purchase. Why would you risk losing them to your competition or to another site for a few lousy cents? Or dollars if you got the “higher” end priced AdSense ads on your site.

All sites where I am selling a specific product will not have any out going links for me. I want to keep them on my site for as long as possible.

However, I will use AdSense on sites that are more along the lines of “Free Content” websites. Usually these websites I set up, I use directly for making money with AdSense.

What’s interesting with AdSense is that your layout can have a detrimental affect on how much you can earn from using it. Of course testing and re-testing will be your ultimate tool in finding out what works best with your website.

I tend to stay clear of the lay out that looks like Google’s sponsored ads on the main Google website. Everyone identifies these ads as “paid” and not as likely to have as many people to click through them.

Adsense can be a nice little profitable tool if used correctly.

6 Easy Ways to Increase your Adsense Revenue

6 Easy Ways to Increase your Adsense Revenue
by: Scott Patterson
How much revenue do you generate from Google Adsense?

Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.

So what is Google Adsense and how can you use this program to earn a six-figure income?

About two years ago, Google created this program to help websites to monetize their web-traffic.

Here's how it works:

Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.

Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.

The question is how can you increase your Adsense revenue without increasing the number of web visitors?

The key to earning an income with Google Adsense is to have your ads match the rest of the site, making them look like part of your content. Your focus is to avoid having the Adsense blocks look like blatant advertisements.

The following are six ways that you can do this and increase your revenue at the same time:


1) Find the right place- Most website visitors read content that is in the middle of a webpage. As a result, the best place to put your Adsense block is in the top part of the page, at the beginning of your web content. You want to weave the Google Ads into your web content to give the appearance that they are extra links which expand on the information of the page.

2) Use the Large Rectangle-With Google Adsense, you have the option of picking different ad formats. Most of the time people opt to use the Leaderboard (728x90) or Wide Skyscraper (160x600) style ads. Unfortunately, this is the wrong choice, because both look like blatant advertisements. Instead smart webmasters have found that using the Large Rectangle (336x280) yields the best amount of click-thrus.

3) Ditch the border- Many people experience a sharp increase in Adsense revenue when they changing their border. What they change is very simple…they get rid of the border on their Adsense blocks. This is another way to make the advertisements look like useful web content.

4) Adapt the font- Whenever you write content, it should be the same font size and style as your Google Adsense block. This will help make it appear that the advertisements are a natural part of your website.

5) Match the colors- In addition to changing the fonts, you also should match the colors of your website. For instance, if your content is written in black, and your hyperlinks are blue, then the Adsense blocks should also be the same color. Again, this helps the advertisements appear to be normal web content.

6) Don't have too many distractions- On a webpage, it is important to give web visitor a limited number of options. By having too many links and graphics, the web visitor might go to a section that doesn't help increase your profits. While it is important to inform and entertain your web visitor, it is also vital that you monetize your site. So if the main focus of your site is to earn an income through Google Adsense, then get rid of all non-essential links and graphics.

By taking the time to implement these six simple steps, you'll see a dramatic increase in the click-thru ratio of your ads. If added to all of the content of your site, your Adsense income will skyrocket!

Make Money Quick With Google Adsense

Make Money Quick With Google Adsense
by: Jeff Schuman
Do you want to make money quick? In this article we are going to
talk about one of the quickest ways you can make money. Making
money quick is not only possible there are people doing
it everyday with Google Adsense.

Google AdSense delivers text and image ads that match the
content on your website. These are very targeted ads that you
can choose the size and color of and they come across to your
customer as helpful more than an ad itself.

Google Ads require virtually no maintenance and they help you
put advertising on your website without actually having to deal
with advertisers yourself. If you can copy and paste a small
code you can have targeted advertising on your website in
minutes.

Adsense is simple to join and it is free to join. Whether you
are an internet newbie or a veteran you can profit quickly by
placing Google Adsense ads on your web pages.

Since Google does all of the work by finding the most profitable
ads for your pages you can do what you do best....provide good
content and lots of it. The more web pages you create the
quicker you will be making money. You can learn more here:

https://www.google.com/adsense/

Once you have joined Google Adsense you will want to combine
Google search with AdSense to monetize more of your web pages.
You can do this by placing a Google search box on your pages.
Google AdSense combines Google's search technology with
thousands of keyword advertisers to deliver targeted text-based
ads to search result pages. People find these ads useful and
click on them, and when they do, Google pays you.

You can see an example of how this works right here on this web
page. In fact we combine Google search and Google Adsense on
almost every website and web pages we create. We have found it a
very easy way to make money quick and to make money over and
over. It's great.

The internet offers many ways to make money quick. The nice
thing about Google Adsense is you have the largest search engine
in the world doing your advertising for you. This truely allows
you to make money quickly and you can do it over and over with
as many products as you want.

Affiliate Marketing vs. Google Adsense: Let the Battle Begin…

Affiliate Marketing vs. Google Adsense: Let the Battle Begin…
by: Scott Patterson
Lately there has been a lot of discussion on how to make tons of money with Google Adsense. In fact, many people are making the claim that Adsense sites can earn a higher revenue then an affiliate-marketing site.

So that brings us to an important question: Which is a better online business - Affiliate-Marketing sites or Google Adsense sites?

Let's explore each one and then find out which online business is better option:


Google Adsense

How do you like the idea of earning m*ney without dealing with customers or answering emails. This is possible when you run a Google Adsense site. With Adsense sites, you can have a virtual passive-income that requires little maintaining. But is this the best option for an online business?

Here are the positives of Google Adsense sites:

· They are perfect for people who run information sites that have no related affiliate product

· You can set it and leave it. With Google Adsense, you can create a content page, and there is little need to update the content.


· Adsense sites are easy to scale. Since they require little upkeep, you can easily create multiple websites that each make a nice income.

Here are the negatives of Google Adsense sites:

· They are not a great long term solution. Instead of getting your visitors to subscribe to a mailing list, you are focusing on getting people to click on ads. Real online businesses concentrate on building assets that can use for long-term growth.

· These sites are dependent on search engines. Most Google Adsense sites make the mistake of depending on search engines for the majority of their traffic. If the SE algorithms change then your income might drop significantly.



Affiliate Marketing

Being an affiliate marketer is great for those who want build a theme site. With this type of business, you can easily create web pages around a topic and get people to purchase products through your products. If done correctly, you can easily build a loyal following that will help you make money for years to come.

But can affiliate marketing make you more money then Google Adsense?

Here are the positives of affiliate marketing:

· A great advantage of affiliate-marketing is that you can build a long term business that will bring in a revenue stream for years.

· With affiliate-marketers you need to focus on building an email list. This list is a major asset of your business. Every time you have an offer, you can go to your list and increase your profits..

· Unlike Google Adsense sites, which only concentrates on high paying keywords, an affiliate marketing site can be centered on a topic that you have an interest in.


Here are the negatives of affiliate marketing:

· You have to learn how to write persuasively and get people to purchase the product that you are recommending. For many people this is a difficult skill to learn.

· Each affiliate marketing site requires a lot of effort. You must spend a lot of time writing product reviews, building your email list and creating web content.


So which is better: Affiliate marketing or Google Adsense?

The answer is that both are great solutions for an online business. Instead of choosing one over the other, you should create websites that can take advantage of both.

Here is how you can do this:


1) Create a content site on a topic that you are interest in, while paying a good amount per Adsense click.

2) Integrate your Adsense into the menu bars and the top of your web content.

3) Add web pages for affiliate-products and your opt-in email list. But, make sure that you leave out the Adsense blocks on these pages. This way you are ensuring that you are building your long-term assets.

4) Create optimized web page articles that focus on a specific keyword phrase. Place your Google Adsense in these blocks.

5) Provide your email list with good content and product recommendations. Once in awhile, email your list and provide a link to some of your web articles. That way, you can earn a little bit of m*ney from your subscribers while giving them good content.

By focusing on both affiliate products and Google Adsense, you will be building both short-term and long-term profits.

AdSense is Stupid When...

AdSense is Stupid When...
by: Kamau Austin
There are times Google's heralded ad affiliate program isn't in your long term business interest. Oh no I said it!

AdSense isn't the unstoppable revenue engine for every eBusiness. Before I am taken out and flogged by the eCommerce pundits -- please let me explain what I mean in my defense.

I make revenues from AdSense at a very high click-through rate. I experience high click-through rates with AdSense without resorting to questionable tactics like tricking site users with photos (the AdSense trick and tip dujour).

So my perspective is from one who has made decent income from AdSense to fund aspects of his business like advertising seminars -- and outsourcing to his virtual assistants. Yes, AdSense is a legitimate and significant revenue source. However evaluate AdSense with some type of balance.

By now you may have heard about people like Joel Comm's six figure income with AdSense, or Jason Calacanis of Weblogs being on his way to generating 1 million dollars in AdSense revenue. Google's Ad revenue sharing affiliate program for publishers certainly seems to be an eSales Nirvana for many webmasters.

But there are obvious and not so obvious times not to use AdSense ads on your sites. Let's list - examine - and explain them below.

~~~~> 1. On Sales or Mini-sites

This is a no-brainer. If you are trying to sell a particular product that is important to your bottomline, you don't want AdSense ads distracting your customers from either joining your email list, or hindering your site's online sales process.

However I do see hybrid sites that are mini-sites or full scale eCommerce sites, with AdSense at the bottom of their pages. This might not be so bad since only 1% - 15% of your site visitors will either purchase from you or fill out a form.

The thinking with this approach is you might as well make money from disinterested parties using up your server's bandwidth.

~~~~~> 2. SEO Business Sites

If your livelihood depends on search engine optimization or marketing for a living you might want to think twice about displaying AdSense Ads on your site. I can tell you this from personal experience. I once was on top of MSN for search engine marketing in my local area. I concentrated on my local area because I found people felt more comfortable hiring an eCommerce consultant locally.

One day my site fails totally out of the MSN index. After intense study I noticed that I obviously had a filter on my site from MSN.

I analyzed all the top ranking sites in MSN and noticed the only difference between me and the other top ranking sites was I had Google AdSense ads on my site. Someone at MSN felt that my AdSense ads, and perhaps to a less extent, my book on SEO, was getting a free ride in the MSN search engine database.

In fact I noticed that there were no sites with AdSense ads for at least the first 3 pages. Plus the sites with AdSense were only using 1 ad unit at the bottom of the home page (there were very few of them in the top 5 pages).

I knew it was strange to not have AdSense ads on the top Internet marketing sites. This prompted me to scan other industries where I noticed the same trend.

Many of the leading SEO gurus have sites that have been banned from the top listings by the search engines. It seems the more visible you become, the more of a target your sites are to the search engine auditors.

Some of my sites are still on the top of MSN with AdSense ads but that doesn't mean they won't also be targets in the future.

Let's face the facts. MSN and Yahoo! have competing ad networks to Google's, and this competitive situation is rife for a potential backlash against SEO sites with AdSense ads.

Many SEOs will point to exceptions to this position. However you have been warned!

Think about it, how long will MSN and Yahoo! sit back and watch SEO driven websites use their search indexes to fund Google? Did you know SEO in MSN and Yahoo(!) --- is much easier to obtain.

Therefore optimized sites are creating an ad sales wealth transfer from MSN and Yahoo into the pockets of Google! It won't be long before Yahoo! and MSN begin to devalue ranking on AdSense sites in their databases -- if not outright ban them.

If you are in the search engine business stay search engine neutral, or create multiple sites for different search engines.

~~~~~> 3. When AdSense Becomes Your Only Business Model

When you become so myopic in your thinking that you build a business solely on AdSense revenue -- think again my friend. Why build a business solely on the largess of Google?

I don't know if your realize it or not, but the sites making the real big AdSense money usually have a following that doesn't depend on the search engines. Internet mavens like Chris Pirillo or Joel Comm have been on the Internet a while and have followings for their websites. Therefore they can consistently make six figures with AdSense.

These content powerhouses are an asset to Google and not the other way around. But do you think Google is going to sit back and watch just anybody make big bucks off of their top rankings?

If you do a search on most keywords you will notice many of the top ranking sites are news sites, .gov sites, or .org sites these days. The only exception is in industries where these sites don't really exist like eCommerce industries (clothing, shopping, etc.).

No doubt in most industries you will notice a conspicuous scarity of AdSense sites in the top rankings. In other words don't bet your future fortunes on AdSense.

An IPO based on projections of AdSense revenue isn't in the future for the average eBusiness. Think of Google AdSense as supplemental income. Building a business solely on AdSense revenue isn't just silly -- it's just plain stupid.

Easy Steps To Hands Off Passive Income

Easy Steps To Hands Off Passive Income
by: Dan Farrell
Copyright 2005 MHG Consulting

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:

-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant
reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories
-advertise with pay per click search engines like Google's Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100's of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of 659 search engines.

Clickthroughs

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't dictate which Adsense ads show on your site, you can
influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.

Google AdSense: 7 Tips For Creating Sites That Make Money

Google AdSense: 7 Tips For Creating Sites That Make Money
by: Neil Bartlett


Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you get your site up and running, the AdSense ads will be targeted to your content.

Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense clickthroughs!

Let's look at seven tips for creating AdSense sites that create money.

#1: Keyword Density

Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.

If you don't like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker.

#2: Focused

Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and your content to match as closely as possible.

#3: Write Often

The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!

#4: Choose The Right Format

AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:

" 336x280 large rectangle
" 300x250 medium rectangle
" 160x600 wide skyscraper

Additionally, the 468x15 horizontal ad link under the navigation bar is also a good bet.

#5: Color Counts

You have the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content.

When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

#6: Position Counts, Too

It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.

#7: Increase The Number

AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.

Keep these seven tips in mind when creating your AdSense site and you will find that your clickthrough rates increase, thus increasing your money making potential.


About the author:
AdsenseSitesForSale.com makes it easy to generate Google Adsense Income, quickly & easily. Find all the tools and resources you need to get started fast. To receive your free Google Adsense site visit: http://www.adsensesitesforsale.com

The Easiest Way To Have A Google Adsense Account Fast

The Easiest Way To Have A Google Adsense Account Fast
by: Mark Tse
Google Adsense is one of the easiest way to allow webmasters to make money from content websites. You just need to add some simple javascript codes on the web pages, and then when visitors click the ads, you make money. No need to sell and think yourself, Google does all thinking for you. Very easy, right?

Google Adsense is really a gold mine. People are creating niche websites just to display the ads and make easy money everyday - automatically. There are so many success stories about people earning thousands of dollars a month from Adsense!

If you don’t have an Adsense account yet, you should get one and start profiting from it!

However, not all who applied for an Adsense account gets approved. You need to show your content websites to Google first to get approved.

Then how if you don’t have a content website? No need to worry, here is a secret method to get approved - fast and easily - just read on...

Google has its own blogging service - Blogger.com (http://www.blogger.com/). You can start a blog on Blogger.com with any topics you like - and it is completely free. Once your blog is created, post two or more related articles on it. Wait for a day and then you can apply your blog for an adsense account using this link:
http://www.marktse.com/recommend/google-adsense/

Wow, your Adsense account will get approved in several days. Happy profiting from Adsense!

About the author:
This article is written by Mark Tse. Mark shares free tips, articles and downloads about Internet Marketing. You can visit his blog and read his latest posts here:

Whats Google AdSense?

Whats Google AdSense?
by: Diane Nassy
AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.

Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google’s ad server content database and pulls keyword-relevant advertising onto the web pages. The webmaster gets paid a percentage of the fee that Google receives from the advertiser every time a visitor clicks on an ad. There is no charge for the webmaster to participate in AdSense. All costs are covered by the advertiser who participates in the AdSense sister program called AdWords.

Google’s sends out digital “robots” which use proprietary algorithms to parse the host web page and analyze the content in an effort to determine what keywords are relevant. It reports its findings back to Google’s ad server which then serves ads matching those keywords. Given that the entire process is automated, the “ad robots” do a pretty good job of getting the advertising content right most of the time.

The History of Google AdSense

Google AdSense has its roots in the old “Google Content-Targeted Advertising” program which they introduced back in March of 2003. Although this program was similar in concept to AdSense, there was no automated way of participating. Each webmaster negotiated a deal directly with Google, and websites that served less than 20 million page views per month were not welcome to participate.

As Google grew, they began to see how much money they were leaving on the table by excluding the smaller sites, which greatly outnumbered the sites serving over 20 million hits that were willing to serve other people’s ads. Their answer to that problem was AdSense which has no minimum traffic requirements and is open to all sites meeting Google’s content and decency requirements.

How much can you make running Google AdSense?

The answer to that question depends upon three factors:

1. How much traffic your site draws
2.How many visitors click on your ads
3.How much those ads pay per generated click

With some ads paying as much as $5 or more, it’s possible that you can generate a serious income with AdSense. There are relatively well documented cases of some people earning as much as $500 per DAY and more. Numbers like that are rare exceptions however. Even so, there is no reason why you can’t earn somewhere around $1,000 per month, or more, once you get the hang of it.

How to get started using Google AdSense

Make a visit to Google’s AdSense Site (https://www.google.com/adsense/) and sign up. Make sure that you read their Acceptable Use Policy and that you follow their content requirements. Google has their own “AdSense Police” who will have no problem booting you out of the program if you fail to walk the line.

Using Google AdSense on your site is like collecting free money. There’s no reason not to do it and potentially thousands of dollars worth of reasons to do it.

Google Adsense Strategies and Tips

Google Adsense Strategies and Tips
by: Alden Smith

Adsense is beginning to make a huge impact on the affiliate marketing industry today. Because of this, weak affiliate merchants have the tendency to die faster than ever and ad networks will be losing their customers quickly.

If you are in a losing rather than winning in the affiliate program you are currently promoting, maybe it is about time to consider going into the Adsense marketing and start earning some real cash.

Google is readily providing well written and highly relevant ads that are closely chosen to match the content on your pages. You do not have to look for them yourselves as the search engine will be the doing the searching for you from other people’s source.

You also don't have to spend time in choosing different kind of ads for different pages. Google makes it very easy for you, with no codes to mess around for different affiliate programs.

You will be able to concentrate on providing good and quality content, as the search engines will be the ones finding the best ads in which to put your pages on.

You are still allowed to add Adsense ads even if you already have affiliate links on your site. It is prohibited, however, to imitate the look and feel of the Google ads for your affiliate links. One of the things you can do, however, is to utilize Google's custom palette to customize your Google ads, making them to appear a part of the web page itself. The idea here is to match background and links to match the theme of your site. People on the internet today are trained to click on a link that is blue, and if your Google ads have the same theme as your web page, it makes the Google ads appear to be a portion of your "content."

You can also filter up to 200 URLs. This gives you a chance to block ads for the sites that do not meet your guidelines, and also block competitors. Remember that it is unavoidable that Adsense may be competing for some space on web sites that all other revenues are sharing.

Owners of small sites are allowed to plug a bit of a code into their sites and instantly have relevant text ads that appeal to your visitors appear instantly on your pages. If you own many sites, you only need to apply once. Then ,you are issued a unique "publisher ID", which can be used on any site you currently own. A small snippet of Javascript is placed on your site in the location you wish the ads to appear in, and generally speaking, the ads from Goggle will appear in minutes. This ends the hassle of having to apply to many affiliate programs, and keeping track of many different URL's and user ID's and passwords.

As Google ads are very easy to customize, and can be placed anywhere on your site you wish, you can experiment with placement, colors, and themes. Many tricks are available to the resourceful webmaster, including adding images in conjunction with your Google ads to make them more noticeable.

The payment rates can vary extremely. The payment you will be receiving per click depends on how much advertisers are paying per click to advertise with the use of the AdWords. Advertisers can pay as little as 5 cents and as high as $10-12, sometimes even more than that too. Some savvy lawyers are currently paying as high as $75 for advertising the keyword mesothelioma! And you, as the ad publisher, are earning a share of that money generated.

If your results remain stagnant, it can help if you try and build simple and uncluttered pages so that the ads can catch the visitor’s eyes more. It sometimes pay to differ from the usual things that people are doing already. Google has many tutorials, including a "heat chart" which shows you where the best placement for ads are. You will need an account to access these tutorials. Sign up for an Adsense account at https://www.google.com/adsense/?sourceid=aso&subid=ww-et-awhome&hl=en_US. It is also a refreshing sight for your visitor once they see something different for a change.

It is still wise to look at other people’s information and format your Adsense in a like manner. A wise old business axiom is to "find a good business model, then copy it." Let others do the hard work for you, and learn from a successful site. Just think about it as doing yourself a favor by not having to work too hard to know what content to have. Look to sites that have high page rank, and carefully observe their layouts, their content, and placement of their ads. A little time spent doing research can put dollars in your pocket down the road.

Publishers have the option of choosing to have their ads displayed only on a certain site or sites. You can also have them displayed on a large network of sites if you so desire. Google now has the option to allow other people to advertise on your site. This only makes good sense. If you are marketing to a tightly defined niche, you can place your own ads, written by you, on site that allow this option. The choice is yours, depending on what you think will work best to your advantage.

It is important to note that you cannot choose certain topics only. If you do this, search engines will not place Adsense ads on your site and you will be missing out a great opportunity in making hundreds and even thousands of dollars cash.

Topics to be avoided includes gambling, firearms, ammunition, tobacco or drugs. If you are being offered more cash in exchange of doing Adsense with these kinds, it is just like signing your own termination paper.

With all the information that people need in your hands already, all you have to do is turn Google Adsense into your own cash cow. It all boils down to a win-win situation both for the content site owners and the webmasters or publishers.

Our website, http://www.for-the-record.biz, is a good source of information for the beginning marketer. We present a lot of content for those needing more information on a variety of subjects.